Monthly Archives: January 2012

The Art of Rebranding – What You Need to Get Started

The art of rebranding is very much like storytelling, where you’re your own protagonist. The story will need to be tailored for a newer audience every once in a while but the message contained within it remains the same.   … Continue reading

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Advertising Frequency – Finding the Magic Number

Is there a magic number that brings in customers after your message has been repeated a certain number of times? In an ideal world, yes. Sometimes, marketing experts claim that 3 exposures can do the trick; i.e., your ad begins … Continue reading

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Media Planning Strategies: Capturing Market Share

Last week, we wrote about the first steps involved with developing a media plan. To recap quickly, the basics – after identifying your audience – involve determining the reach, frequency and a vision of the impact you’d like to make … Continue reading

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