Monthly Archives: December 2011

First Steps to Media Planning

Planning a media campaign can be tricky business, mainly because of all the steps that need to be integrated into the process before releasing it into the midst of an environment with seemingly uncontrolled factors. For all the focus groups … Continue reading

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Mobile Advertising Trends to Come

Remember the 3 L’s of marketing? The most important tenet of them all? “Location, location, location!” There was a time we heard that phrase being chanted from the rooftops of all the skyscrapers in New York City. Then came the … Continue reading

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Stretching Your Marketing Budget

Too often businesses think of marketing as an additional expense that eats away at their budget limits. Nothing could be farther from the truth. Marketing isn’t an unnecessary evil – it’s an investment into the future of your company. It’s … Continue reading

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Customer Service in a Connected Era

Are you looking for happier customers? We all are. And in this hyper-connected world with people seeking instant-gratification, happy customers are five times more likely to “spread the love” if they’ve had a positive interaction with you. Which means that … Continue reading

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