Category Archives: Pinterest

Twitter axes Buy Button, what does this mean for Social Commerce?

By Vlad Vidaeff   How often do you use social media to make purchases?  Social commerce, the intersection between social media and commerce, has become a strategic focus for many social media platforms.  Breaking off from the pack, Twitter has … Continue reading

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Pinterest Opens Promoted Pins to Small-and-Medium Sized Businesses

By Vlad Vidaeff   Promoted posts are an essential part of a company’s social media strategy on a variety of platforms.  Facebook’s algorithm has pressured brands to promote their posts to reach a large number of segments.  Other prime time … Continue reading

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Pinterest: A Viable Ad Platform for Marketers?

By Vlad Vidaeff   Pinterest is viewed by many as an up-and-coming social media platform.  Over the past several years, platforms with a visual focus have had the most success: Pinterest, Instagram, and Snapchat to name a few.  While the … Continue reading

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The Intersection of Social Media and eCommerce

By Vlad Vidaeff   For the majority of retailers, e-commerce makes up a significant portion of a company’s sales.  Consumers love the convenience and ease of purchasing products from their homes.  We have seen the rise of Cyber Monday.  We … Continue reading

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Pinterest and Marketing

Many have heard about Pinterest, but what may not be clear about the social media site is that it is actually a great resource and tool for marketing, especially with smaller businesses. Pinterest is essentially a virtual pin board that … Continue reading

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Holiday Marketing

The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to … Continue reading

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