Category Archives: Customer Service

Twitter Socialite: How Do Your Followers Perceive You?

A majority of companies today have jumped on the social media wagon and created a Twitter account. The next matter of discussion is how well are these companies using their Twitter account? Well, I’ve broken down Twitter accounts into three … Continue reading

Posted in Blog, Branding, Consumer Engagement, digital media, Marketing, Personality, Social Media, Uncategorized | Tagged , , , , , , | Leave a comment

Let’s Get Live With Live Streaming Video Platforms

Have you ever had an in-store event and wish your customers in another location could have participated too? Now such an event is possible with streaming platforms that let your event go live with a webcam and a internet connection. … Continue reading

Posted in communication, Consumer Engagement, digital media, Personality, Social Media, WEB 2.0 | Tagged , , , , , , | Leave a comment

The Infographic: Your new How-To Friend

  These colorful and extremely helpful graphics have burst onto the digital scene explaining and discussing everything from aquatic botany to Twitter to online dating. But exactly what are infographics and why should you use one?   Well, they’re basically … Continue reading

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Focusing In On Facebook

We’ve all seen the new Frito-Lay commercial with Eva Longoria running around New York coming up with new flavors, so she can win the million dollar prize. While it seems a little weird having random consumers yelling ideas at you … Continue reading

Posted in Advertising, Branding, Campaigns, communication, Consumer Engagement, digital media, Facebook, Non-traditional, Social Media | Tagged , , | Leave a comment

Making UGC Work

Does User Generated Content (UGC) work? More specifically, can a campaign reliant on UGC work? We think it can, provided the idea is carried out the right way. The best part about UGC campaigns is the element of risk involved … Continue reading

Posted in Campaigns, communication, Consumer Engagement, digital media, Marketing, Non-traditional, Social Media, Uncategorized | Tagged , , , , , , | Leave a comment

Imagining this scenario may be difficult for some people, but we believe there’s a lot to be learned from reality T.V. No, really. If you take a moment to dissect what lays behind their overwhelming success, the basic principles don’t … Continue reading

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