Category Archives: Uncategorized

Closer Look: Apple’s Marketing Strategy

Apple made a press release yesterday announcing that they have updated the 13 and 15-inch notebooks, which is great news to say the least. These improvements include more battery life and better performance. Apple has also increased the memory of … Continue reading

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Movie Marketing: A Lesson From the Best

What does it take for a film to earn the title of “summer blockbuster?” Well, some factors are a given, like having a big celebrity cast and a good script, but wait, there’s more! How a film is marketed can … Continue reading

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Snapchat and Your Business

There are millions of people sharing photos or videos, otherwise known as “snaps”, with their friends on a day-to-day basis with the use of the newest social tool on the market called Snapchat. It has been catching the attention of … Continue reading

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Deadlines & Meeting Them

You, the person next to you and the stranger over there all have deadlines. There is no one in today’s society that doesn’t have some sort of deadline. There are a variety of methods of going about completing deadlines. Here … Continue reading

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Spring Has Come, and So Will the Fruit of Your Social Media Labors

If you are feeling skeptical that your social media efforts are having any effect, a recent post by Stephanie Chandler for Forbes.com assures you that they certainly are.  While building momentum with social media is not an overnight proposition, Chandler … Continue reading

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Twitter Socialite: How Do Your Followers Perceive You?

A majority of companies today have jumped on the social media wagon and created a Twitter account. The next matter of discussion is how well are these companies using their Twitter account? Well, I’ve broken down Twitter accounts into three … Continue reading

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Making UGC Work

Does User Generated Content (UGC) work? More specifically, can a campaign reliant on UGC work? We think it can, provided the idea is carried out the right way. The best part about UGC campaigns is the element of risk involved … Continue reading

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The Right Splash of Color

If you’re trying to launch a sleek, aesthetically compelling campaign, hire yourself a professional graphic designer. Why? Because they’ve been trained in color theory and color placements and know exactly how certain colors are perceived.    Choosing campaign colors is … Continue reading

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